The Empirical studies of comparison between Strategic and Operational Marketing Using by Small and Medium High-Tech Service Industries
碩士 === 靜宜大學 === 企業管理研究所 === 93 === In the past few years, there are many definition of the marketing strategy. But there is few relatively example study have further compared and analysis in whether the practical marketing viewpoint are correspond with academic ones or not. Therefore, these research...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rakvxg |