The Empirical Studies of Comparison between Strategic Marketing and Operational Using by Large Enterprise in High-Tech Manufactoring Industries
碩士 === 靜宜大學 === 企業管理研究所 === 93 === Overviews the past, all relevant marketing researches are always studied in the traditional Tactical 4Ps Marketing Mix. But to see the enterprise’s operational strategies in the final analysis, the traditional Tactical 4Ps Marketing Mix is merely the operational a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7cck23 |