The study on destination image and printed media message in Fu Bow Ecological Park
碩士 === 靜宜大學 === 觀光事業學系研究所 === 93 === In a increasingly competitive tourism industry, the expense of tourism advertising has been increased than before, numbers of destination pictures are wildly used as a material in advertisement. In an angle of marketing communication, these include increased cust...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g55gsq |