The study of distributor's relationship bond on manufacturer's involvement in new product development:An empirical study on Taiwan's soft drink industry
碩士 === 實踐大學 === 企業管理研究所 === 93 === Following up the changes of consumers’ buying habit, consumers tend to try new things, thus diminish the brand loyalty. As the product life cycle shortens, whether the new product development succeeds has been the key for the enterprise to win the market. The one w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08660874278151463866 |