The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product performance and Organizational Performance―An Empirical Study of the Bio-Tech industry in Taiwan

碩士 === 實踐大學 === 企業管理研究所 === 93 === When entering the changeable and competitive new era, all industries in Taiwan should introduce new products, upgrade the business volume, benefits and competitive advantage of the companies in order to remain in existence and maintain the competitive advantage for...

Full description

Bibliographic Details
Main Authors: Yang Kuo Hen, 楊國亨
Other Authors: Wang Jun Ren
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/22877359227793686293