The influence of service quality and relationship quality on customer loyalty in mechanical device manufacturing industry
碩士 === 實踐大學 === 企業管理研究所 === 93 === Keywords: Service Quality, Relationship Quality, Customer Loyalty, Switching cost In the mechanical manufacturing industry, the intangible aspect of service quality is no longer sufficient to explain customer’s loyalty. Therefore, this research is to find out whe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69046398769967501033 |