A study of Brand Loyalty Type In Women's Underwear Market

碩士 === 實踐大學 === 企業管理研究所 === 93 === Abstract In recent years, the women’s underwear market has grossed annually about 25 billion NT dollars. Figures show that the consumers buy 5.5 pieces of underwear per year. Because of women’s increasingly refined tastes and increasing demand, underwear ma...

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Bibliographic Details
Main Authors: Shao-Yin Huang, 黃韶音
Other Authors: Shang-Ling Wei
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/14382245522455925464