The Influences of Sub-brand , Brand Association and Brand Preference on Brand Equity －An Empirical Study of Fashion Industry
碩士 === 實踐大學 === 企業創新發展研究所 === 93 === ABSTRACT This study attempts to make use of the theories of the sub－brand, brand association and brand preference conferring that the influences on brand equity of fashion industry, and expecting to have the contribution to brand equity of fashion industry. Sub...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51390500314314121983 |