The Influences of Sub-brand , Brand Association and Brand Preference on Brand Equity -An Empirical Study of Fashion Industry
碩士 === 實踐大學 === 企業創新發展研究所 === 93 === ABSTRACT This study attempts to make use of the theories of the sub-brand, brand association and brand preference conferring that the influences on brand equity of fashion industry, and expecting to have the contribution to brand equity of fashion industry. Sub...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2005
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Online Access: | http://ndltd.ncl.edu.tw/handle/51390500314314121983 |