The Influence of Family Communication on Children's Purchase Choices across Product Types
碩士 === 東吳大學 === 企業管理學系 === 93 === To build customer loyalty in highly competitive marketplace as early as possible, marketers have to get in touch with consumers when they are children. In the children developing process, parents-child communication is one of the most important factors in parental i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67866162341981562222 |