The Influence of the Cartoon Trade Character on Children’s Brand Extension Evaluations
碩士 === 東吳大學 === 企業管理學系 === 93 === In today's competitive battleground, the concept of brand extension has been proven to be an important strategy for marketers. Moreover, because the long-term relationships between the brand and consumers can be formed in the early stage of consumer socializati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18594685529437436129 |