The Impacts of Computer-Mediated Communication on Word-of-Mouth Behavior
碩士 === 東吳大學 === 企業管理學系 === 93 === The purpose of this research is to prove the effect of varied media characters to motions of word-of-mouth through social psychological factors. By reviewing previous literatures, a hypothetical model is established which utilizes computer-mediated communication the...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/42490179747014189046 |