The Effects of Internet Sales Promotion, Internet User Characteristics on Internet Sales Promotion Effectiveness-Travel Website Case
碩士 === 東吳大學 === 企業管理學系 === 93 === Sales Promotion (SP) traditionally is one of the most important tools of marketing communication or promotion. Recently, internet marketing is used widely across the business world. Due to the fact that power of personal selling is strictly reduced and restricted in...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95186365938860790173 |