A Study of the Linkage between Membership Relationship Marketing Tactics and the Positive Word of Mouth in Retailing Context
碩士 === 東吳大學 === 企業管理學系 === 93 === In addition to relationship marketing, few researches focused on the membership marketing. Membership programs are likely to prove an effective tool within a relationship marketing framework. Therefore, similarly to relationship marketing, the goal of implementing m...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/85608614102981306699 |