The effects of perceived information overload on consumer's on-line purchase decision making
碩士 === 東吳大學 === 企業管理學系 === 93 === Projections about the growth and diffusion of on-lone shopping are sometimes breathtaking. However, in contrast to the projections, current sales remain relatively low compared to traditional retailing. How to enhance consumers’ intention to shop on-line is still a...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ek59zr |