The Relationship of Consumer’s’ Motivation, Attitude, Product Involvement and Purchase Intention in Trade Show
碩士 === 東吳大學 === 國際貿易學系 === 93 === For promoting products and services, trade show is one of the most important and popular tools in the marketing mix, and it combines many functions, including advertising, personnel selling, promotion and public relationship. Besides, it provides opportunities for f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62343494988416320753 |