A Study of Fans’ Mental Model Using Zaltman Metaphor Elicitation Technique
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 93 === The pop music recording industry is declining due to domestic and foreign economic depression, disc piracy and the popularization of digital music. Therefore, attracting consumers to buy the discs has become the primary task of marketing managers of record...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47075026839563036344 |