A Study of Integrated Marketing Communications of Sport Activities in government department –Two case studies of 2004 ING Taipei International Marathon And 2004 FIFA Futsal World Championship
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 93 === The idea of integrated marketing communication (IMC) was first introduced in the 1990's. With its popularity around the globe for over a decade, nuances of definition and model in various areas have been developed. Among them, American Association of Ad...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11180389186444644109 |