Refined from the Self-created Brand , LU-MIEL of Taiyen Co., into Enterprise Innovation, Brand Management and the Application of IMC
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 93 === 《Abstract》 The LU-MIEL, a brand new product of refined collagen series, was aggressively introduced to the market by its mother company, Taiyen Co. From transition to privatization enterprise to brand management, Taiyen Co. has become one of the successful c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23094806479340570007 |