Developing the Marketing Originality with ZMET：Taking Female Underwear Product as an Example
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 93 === In recent years, the research of branding has gained much attention in both the academic and business circles. The issues of brand differentiation and brand value creation have become even more important when the market is congested with similar product and...
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| Format: | Others |
| Language: | zh-TW |
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2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23062659685427586926 |