A Study of Brand Identity and Brand Image Consistency on News Channels: Case study for the TVBS-N Channel
碩士 === 世新大學 === 傳播研究所(含博士班) === 93 === none
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23842713576444289623 |