A Comparative Study of Two Taiwan Travel Agencies on Building Internet Brand Strategies ─ ezTravel and Star Travel

碩士 === 世新大學 === 傳播研究所(含博士班) === 93 === none

Bibliographic Details
Main Authors: YA-SHIN CHANG, 張雅欣
Other Authors: none
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/79509367391043628185