The Effect of Sales Promotion Models on Consumer's Purchasing of Digital Content Products from the Internet─the Case of Online English Learning
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 93 === How to attract potential customers to visit websites and make online purchases of eLearning products is a new challenge of new digital stores. One promising approach is through online promotion, hence this research will take internet channel and digital cont...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42694609510296618429 |