Study of Military Recruitment Strategies: An Integrated Marketing Communication Approach
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 93 === Abstract Under the goal of structuring armed forces bearing “compact with qualitative edge and high capable” nature, recruiting topnotch manpower has topped on the ROC military mission list. Military Recruitment Center (MRC) applies integrated resources a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49909014871827089796 |