The Effect of Consistency and Distinctness of Price Promotion on Purchase Behavior

碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 93 ===

Bibliographic Details
Main Authors: Wu Ching-Yu, 吳青瑜
Other Authors: none
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/vt9q63