The Effect of Consistency and Distinctness of Price Promotion on Purchase Behavior

• Main Authors: Wu Ching-Yu, 吳青瑜
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/vt9q63

碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 93 ===