The Effect of Consistency and Distinctness of Price Promotion on Purchase Behavior

The Effect of Consistency and Distinctness of Price Promotion on Purchase Behavior

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碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 93 ===

Bibliographic Details
Main Authors: Wu Ching-Yu, 吳青瑜
Other Authors: none
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/vt9q63
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spelling ndltd-TW-093SHU054710112019-05-15T20:22:12Z http://ndltd.ncl.edu.tw/handle/vt9q63 The Effect of Consistency and Distinctness of Price Promotion on Purchase Behavior 價格促銷之一致性與獨特性對購買行為的影響 Wu Ching-Yu 吳青瑜 碩士 世新大學 公共關係暨廣告學研究所(含碩專班) 93 none 蔡樹培 2005 學位論文 ; thesis 99 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 93 ===
author2 none
author_facet none
Wu Ching-Yu
吳青瑜
author Wu Ching-Yu
吳青瑜
spellingShingle Wu Ching-Yu
吳青瑜
The Effect of Consistency and Distinctness of Price Promotion on Purchase Behavior
author_sort Wu Ching-Yu
title The Effect of Consistency and Distinctness of Price Promotion on Purchase Behavior
title_short The Effect of Consistency and Distinctness of Price Promotion on Purchase Behavior
title_full The Effect of Consistency and Distinctness of Price Promotion on Purchase Behavior
title_fullStr The Effect of Consistency and Distinctness of Price Promotion on Purchase Behavior
title_full_unstemmed The Effect of Consistency and Distinctness of Price Promotion on Purchase Behavior
title_sort effect of consistency and distinctness of price promotion on purchase behavior
publishDate 2005
url http://ndltd.ncl.edu.tw/handle/vt9q63
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