A Study on the Developmental Trend and Promotional Strategies of Taiwan's Digital Terrestrial TV

碩士 === 世新大學 === 廣播電視電影學研究所(含碩專班) === 93 ===   It has been over 40 years since the starting of television broadcast in Taiwan. In the beginning, the three terrestrial stations thrived through the oligopoly. However, due to the new technology, the lift of the oligopoly, and the development of democr...

Full description

Bibliographic Details
Main Authors: Neng-Rong Tu, 塗能榮
Other Authors: Ke-jen Chuang
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/90745255877716958722