The Relation among Internal Marketing, Customer Orientation, Organizational Commitment and Job satisfaction :Typical and Atypical Restaurant Service Employees
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 93 === Internal marketing（IM）is conceptualized treating employees as customers. Its object is to get “motivated and customer conscious employees”. Research suggests that the hospitality firms have IM can enhance service quality. It is also proved that the successful...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73707263928767079732 |