The Relation among Internal Marketing, Customer Orientation, Organizational Commitment and Job satisfaction :Typical and Atypical Restaurant Service Employees
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 93 === Internal marketing(IM)is conceptualized treating employees as customers. Its object is to get “motivated and customer conscious employees”. Research suggests that the hospitality firms have IM can enhance service quality. It is also proved that the successful...
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ndltd-TW-093SHU055710012016-06-23T04:10:14Z http://ndltd.ncl.edu.tw/handle/73707263928767079732 The Relation among Internal Marketing, Customer Orientation, Organizational Commitment and Job satisfaction :Typical and Atypical Restaurant Service Employees 內部行銷、顧客導向、組織承諾與工作滿足相關性研究-以典型、非典型聘僱餐飲服務人員為例 Chuo-Chi Yu 游倬奇 碩士 世新大學 觀光學研究所(含碩專班) 93 Internal marketing(IM)is conceptualized treating employees as customers. Its object is to get “motivated and customer conscious employees”. Research suggests that the hospitality firms have IM can enhance service quality. It is also proved that the successful IM strategies can enhance employees’ job satisfaction, organizational commitment and positive customer orientation. This paper tested the relation among internal marketing, customer orientation, organization commitment, and job satisfactions in terms of typical and atypical international tourist hotel restaurant services employees. The results showed that internal marketing could enhance customer orientation, organization commitment, and job satisfaction, which can be applied to typical and atypical employees. In addition, the result showed that the effects mentioned above was stronger for atypical employees than typical employees. Pin-Chyuan Hwang 黃品全 2005 學位論文 ; thesis 76 zh-TW |
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碩士 === 世新大學 === 觀光學研究所(含碩專班) === 93 === Internal marketing(IM)is conceptualized treating employees as customers. Its object is to get “motivated and customer conscious employees”. Research suggests that the hospitality firms have IM can enhance service quality. It is also proved that the successful IM strategies can enhance employees’ job satisfaction, organizational commitment and positive customer orientation. This paper tested the relation among internal marketing, customer orientation, organization commitment, and job satisfactions in terms of typical and atypical international tourist hotel restaurant services employees. The results showed that internal marketing could enhance customer orientation, organization commitment, and job satisfaction, which can be applied to typical and atypical employees. In addition, the result showed that the effects mentioned above was stronger for atypical employees than typical employees.
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Pin-Chyuan Hwang |
author_facet |
Pin-Chyuan Hwang Chuo-Chi Yu 游倬奇 |
author |
Chuo-Chi Yu 游倬奇 |
spellingShingle |
Chuo-Chi Yu 游倬奇 The Relation among Internal Marketing, Customer Orientation, Organizational Commitment and Job satisfaction :Typical and Atypical Restaurant Service Employees |
author_sort |
Chuo-Chi Yu |
title |
The Relation among Internal Marketing, Customer Orientation, Organizational Commitment and Job satisfaction :Typical and Atypical Restaurant Service Employees |
title_short |
The Relation among Internal Marketing, Customer Orientation, Organizational Commitment and Job satisfaction :Typical and Atypical Restaurant Service Employees |
title_full |
The Relation among Internal Marketing, Customer Orientation, Organizational Commitment and Job satisfaction :Typical and Atypical Restaurant Service Employees |
title_fullStr |
The Relation among Internal Marketing, Customer Orientation, Organizational Commitment and Job satisfaction :Typical and Atypical Restaurant Service Employees |
title_full_unstemmed |
The Relation among Internal Marketing, Customer Orientation, Organizational Commitment and Job satisfaction :Typical and Atypical Restaurant Service Employees |
title_sort |
relation among internal marketing, customer orientation, organizational commitment and job satisfaction :typical and atypical restaurant service employees |
publishDate |
2005 |
url |
http://ndltd.ncl.edu.tw/handle/73707263928767079732 |
work_keys_str_mv |
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