The study of the effects on conformity for purchasing decision of leisure food and drinks of elementary school students

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 93 === Abstract Interactions in groups or individuals will influence the individual’s psychological activities, like perception and emotion, or even intention and their behavior. In marketing, what influences consumer’s conformity is the main research agenda. Nowad...

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Bibliographic Details
Main Authors: Pei-chun Chu, 朱珮君
Other Authors: Chien-chung Chen
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/80876334165404180953