Purchase motivations and customer satisfaction of all-inclusive package tours sold on Home Shopping Network
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 93 === The change of the purchasing behavior has resulted in the popularity of the TV shopping channels. As a result, TV shopping has become a mature and effective way for commercial activities. TV shopping channels provide commercial images of inclusive tour package...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83338768002087371281 |