A Means-End Approach to Explore The Camping Motivation of Family Tourists--An Example of Lungman Camping Park

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 93 === Motivation is so concealed that sometimes people themselves are not conscious about it. However by means-end approach, the study have found a useful way to understand people’s motivation. In this study we are trying to find the meaning and the value of camping...

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Bibliographic Details
Main Authors: Huen-Lian Fu, 傅惠蘭
Other Authors: Chr-Ji Chen
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/91466693456611235812