The Influence of New Product Preannouncement Timing, Content, and Firm Reputation on the Consumer’s Adoptive Behavior - Using Product The Influence of New Product Preannouncement Timing, Content, and Firm Reputation on the Consumer's Adoptive Behavior-Usi
碩士 === 南台科技大學 === 企業管理系 === 93 === This study started from the effect of new product preannouncement on the consumer’s creative adoptive behavior. To discuss the different scenario (such as timing of new product preannouncement, the preannouncement content, and the preannouncement firm reputation,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53383100053665921908 |