A Study on Purchasing Motivation of 7-ELEVEN Consumers in Taiwan

碩士 === 臺中健康暨管理學院 === 經營管理研究所 === 93 === This objective of this thesis focuses on the discussion of the purchasing motivation of 7-Eleven shoppers in Taiwan. The business circle of 7-Eleven locations is split into four major categories: urban centers, rural areas, main boulevards, and travel spots....

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Bibliographic Details
Main Authors: Yu-Chun Tung, 童郁珺
Other Authors: Wan-Tran Huang
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/60109232265499281364