Application of Data Mining to customer value analysis-A study on Tourism

碩士 === 東海大學 === 工業工程與經營資訊學系 === 93 === People’s life style changes as the social economy progresses. Recreation and tourism become the valued issues in everyday life. In the present, Customer Relationship Management (CRM), is the field of research which is paid closest attention. Moreover, since tou...

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Bibliographic Details
Main Authors: Chia-Wei Chen, 陳佳緯
Other Authors: Jan-Shin Hon
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/00641468002116645178