Managing Alliance Life Cycle

碩士 === 東海大學 === 企業管理學系碩士班 === 93 === This study believes the firms should managing the alliances in the view of life cycle. we distinguish the alliance into five stages: strategic decision, partner selection, negotiation, alliance operation and ending. According to the evolution situation at each st...

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Bibliographic Details
Main Authors: Ya-Fen Hsu, 許雅雰
Other Authors: Yen-Tsung Huang
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/14259423645609615188