The study of customer-based brand equity model
碩士 === 東海大學 === 企業管理學系碩士班 === 93 === Many of Taiwan Enterprises engage in manufacturing and OEM’s value activities. Facing of Profits are more and more less situation, many companies decide to have its own brand. It enhances the importance of brand equity studies. Only Aaker and Keller have developm...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71764061893640012079 |