Generalized Estimating Equations for Correlated Binary Responses on Online Advertising
碩士 === 東海大學 === 統計學系 === 93 === In this paper, we propose a quantitative approach to modeling consumer response to medium rectangle ad (75,000 pixels) at a news context Web site. The infuences of ad positions, animation length, and exposure times on the click-through rate (CTR) were designed as a fa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33105688774132262457 |