The Impact of Need for Touch and Product Involvement on the Learning Effect and Perceived Risk of the Sequential Combination of Consumer Experiences
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 93 === According to vividness, interactivity, telepresence and persuasion routes, the study divided virtual experience website into four types, which were education, aesthetic, entertainment and escapism. Then conducted experiment method to investigate the impact...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v4bs8x |