The price promotion manner on consumer’s preference

碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 93 === In the trend of the price-destruction, the retail business are processing sales promotion at a low price for months and years, attract consumers come to the shop with diversified promotion schemes. The small profits and quick turnover is what they expect, t...

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Bibliographic Details
Main Authors: Pei-Qing Peng, 彭培清
Other Authors: 吳忠敏
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/eb9jsa