The Impact of Centrality of Visual Product Aesthetics and Desire for Unique Consumer Products on the Learning Effect of the Sequential Combination of Consumer Experiences
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 93 === The virtual product experience has the impact on consumer behavior as a first order effect prior to exposure from advertising or product trial. But the research didn’t focus on the kind of virtual experience. Hence my research explores the impact of four ki...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2xup36 |