The Utilization of Customer Relationship Management in Insurance Direct Marketing
碩士 === 淡江大學 === 保險學系保險經營碩士在職專班 === 93 === In the dynamic insurance industry, the use of direct marketing strategy has gained its importance. To make direct marketing one of the competitive advantages, however, is to have excellent customer service while building strong relationship with customers....
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92047656235861639826 |