The study of The Customer-based Brand Equity Model
碩士 === 淡江大學 === 企業管理學系碩士班 === 93 === Building a strong brand Keller develop a model of brand building called the customer-based brand equity(CBBE) model.It can be thought of as a series of steps,where each step is contingent on successfully achieving the previous step. Imagine the foundation of a st...
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| Format: | Others |
| Language: | zh-TW |
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2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11947448840986631576 |