The Study of Brand Credibility and Consumer''s Perceptive Factors on Two-stage Brand Choice
碩士 === 淡江大學 === 企業管理學系碩士班 === 93 === There is a variety of goods in the market, but not all consumers are familiar with them. Considering the imperfect and asymmetrical information structure of the market, consumers need some signals help to judge the quality of products to lower the risks of purcha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84957530863361619083 |