The Dual Credibility Model: Measuring the Influence of Spokeman and Corporate Credibility on Purchase Intent--An Emprical Study on the Mobile Telecom Market in China
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 93 === The dual credibility model proposed by Lafferty, Goldsmith and Newell（2002）was adapted to explore the combined influence of corporate and spokesman credibility on purchase intent in China mobile telecom market. China Mobile and China Unicom are the only two...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21357747677760295445 |