Introducing Customer Relationship Management into the Wealth Management of Financial Institutes – An Example from a Financial Holding Company

碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 93 === In the age of low margin, financial institutes as bankers, securities industries, and insurance services in Taiwan are plunged into the wave of integrating and merging the holding industry in order to face the breach and change of the market. The rage of cro...

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Bibliographic Details
Main Authors: Wei-Yu Shih, 施偉友
Other Authors: 蔡政言
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/85080681421730859094