A Study on the Relationship among Corporate Image , Trust and Purchase Intention － An Example of Eastern Home Shopping
碩士 === 淡江大學 === 管理科學研究所碩士班 === 93 === The ET Home Shopping’s annual sales volume already been up to 21.3 billion NT dollars in 2004. In short more than five years, creating to be so high turnover must have competitive advantage stronger than TV shopping industry in the past. Comparing with USA ,Japa...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54795130501600782378 |