A Study of Association Rule Implementation on Brand and Cross-Industry Alliances

碩士 === 淡江大學 === 管理科學研究所碩士班 === 93 === As the market competition incandescing, the different trades of business try to find more and more ways to maintain top position in the field. Consumers’ consciousness changes rapidly every moment, therefore collecting sufficient consumer information and arrang...

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Bibliographic Details
Main Authors: Chia-Chen Lee, 李佳珍
Other Authors: 廖述賢
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/72870753948508746763