The Study of University Students'' Involvement Behavior on Mobile-Commerce Marketing - The Data Mining Approach

碩士 === 淡江大學 === 管理科學研究所碩士班 === 93 === This research is for the purpose of discussing the consumer to ford into, the internet and the mobile phone behavior in service regarding the product category, as well as on-line promotes sales the behavior connection. The hope understood the consumer fords into...

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Bibliographic Details
Main Authors: Ching-fang Chang, 章瀞方
Other Authors: Shu-Hsien Liao
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/90142971049866939364